BACHELOR OF BUSINESS ADMINISTRATION BBA
SCOPE AND OPPORTUNITIES
The Bachelor of Business Administration (BBA) program is planned for individuals who want to mix business theory, practical knowledge and professional skills in preparation for careers as business leaders. The BBA program indicates a strong professional business education within a broad background and is designed to mix business theory with practical knowledge and professional skills, to prepare tomorrow’s business leaders.
VISION OF THE BBA PROGRAM
To be recognized as one of the leading undergrad business programs that nurtures individuals by imparting quality education to investigate the local and global challenges of the industry and society and to develop future business leaders, that have an outlook on environmental, social and governance aspect of businesses
MISSION OF THE BBA PROGRAM
The program aims to produce graduates that are intellectually and morally capable to identify economic and social problems and provide the sustainable solutions through professional, research and entrepreneurial skills.
PROGRAM EDUCATIONAL OBJECTIVES
PEO1: To produce graduates with strong foundation in the areas like Mathematics, Statistics, Economics and functional Management in order to develop managerial qualities.
PEO2: To produce graduates with the ability to think creatively and critically, analyzing problems quantitatively, and using information technology to solve business issues.
PEO3: To produce graduates with understanding of social and ethical issues that is a concern to the whole business community.
PEO4: To produce graduates with strong entrepreneurial skills for creating and managing innovations, new business development and identifying high-growth potential entity
PROGRAM LEARNING OUTCOMES
ZUFESTM BBA program prepares students to attain the educational objectives by ensuring that students demonstrate achievement of the following learning outcomes:
PLO1: Business Management Knowledge: An ability to apply knowledge of Accounting, Finance, Marketing, Supply Chain and Human Resources fundamentals to the solution of complex business situations.
PLO2: Problem Analysis: An ability to identify, formulate, research literature, analyze complex business problems and reach substantial conclusions using business management principles.
PLO3: Communication: Ability to communicate effectively orally as well as in writing on complex business activities with the business community as well as with the society at large, such as being able to comprehend and write effective reports, design documentation, make effective presentations and deliver and receive clear instructions.
PLO4: Ethics: Ability to identify ethical and social problems that arise in the business environment and to resolve them.
PLO5: Best Practices: An ability to apply theoretical applications of business administration in the functional areas of business.
PLO6: Team Work: An ability to understand the importance of team work and leadership in order to achieve long-term and short-term organizational goals.
PLO7: Diversity: An ability to understand the importance of cultural diversity and interpersonal skills especially in the work place.
PLO8: Modern tools Usage: An ability to understand systems and the ability to use modern software tools to apply and interpret functional business knowledge.
PLO9: Entrepreneurship: An ability to have entrepreneurial qualities and styles and the ability to demonstrate them accordingly.
PLO10: Global Prospect: An ability to identify business opportunities and challenges of an evolving global environment by identifying and analyzing relevant global factors that influence decision making and develop viable alternatives in an international business.
PLO11: Legal Knowledge: An ability to demonstrate an understanding of the law and its application to business units.
PLO12: Social Responsibility: An ability to understand issues related to CSR involving different stakeholders and make effective decisions.
LENGTH OF DEGREE PROGRAM
BBA (Minimum): 4 years
BBA (Maximum): 7 years
FEE STRUCTURE
FEE STRUCTURE FOR NORTH
Tuition Fee/Credit | Exam Fee/Credit | No. of Credit/Semester | Total Tuition Fees | Total Exams Fee | Semester Registration Fee | Activity fee /Semester | Semester Fees | |
3000 | 400 | 15 | 45000 | 6000 | 5000 | 2000 | 58000 | |
Admission fee (One Time) | 12000 | |||||||
Security Deposit (One Time and refundable) | 5000 |
FEE STRUCTURE FOR CLIFTON
Tuition Fee/Credit | Exam Fee/Credit | No. of Credit/Semester | Total Tuition Fees | Total Exams Fee | Semester Registration Fee | Activity fee /Semester | Semester Fees | |
5000 | 2000 | 15 | 75000 | 10000 | 10000 | 10000 | 105000 | |
Admission fee (One Time) | 20000 | |||||||
Security Deposit (One Time and refundable) | 5000 |
** Tuition Fee and Exam Fee is calculated with Credit hours and will be changed in different Semesters
Note: Any additional taxes imposed by the government will be the liability of the students/parents/guardian.
The University reserves the right to increase the fees if required according to the recommendation of the Governing Body.
ELIGIBILITY CRITERIA
- Intermediate or equivalent.
- Candidates who have completed 12 years of education and obtained degrees other than Matriculation (SSC) and Intermediate (HSC) are required to obtain an equivalence certificate from the Inter Board Committee of Chairman (IBCC).
CREDIT HOUR DISTRIBUTION OF THE COURSES
The Department of Management Technology & Information Science follows NBEAC/HEC guidelines for distribution of credit hours between core and elective courses. Any changes to the curriculum are only made after a thorough deliberation in the Board of Studies (BOS) meetings, which are also attend by external experts. The program comprises of 132 credit hours.
SCHEME OF STUDY
Semester Wise Structure
Course Code | Course Title | Credit Hours | Pre-Requisite | Equivalent |
Semester – 1 | ||||
ENG-110 | Functional English | 3+0 | None | |
MAN-110 | Principle of Management | 3+0 | None | MAN-120 |
NAS-110T | Computer Concepts & Application | 2+0 | None | |
NAS-110L | Computer Concepts & Application- Lab | 0+1 | None | |
CIV-110/ CIV-111 | Islamic Studies/ Moral Ethics | 3+0 | None | |
NAS-111 | Basic Mathematics & Calculus | 3+0 | None | |
Semester Credit Hours | 14+1 |
Semester – 2 | ||||
ACC-120 | Fundamentals of Accounting | 3+0 | None | ACC-110 |
ECO-120 | Micro Economics | 3+0 | None | |
MKT-120 | Principles of Marketing | 3+0 | MAN-110 | MKT-230 |
ENG-120 | Communication & Presentation Skills | 3+0 | ENG-110 | |
CIV-122 | Pakistan Studies | 3+0 | None | |
Semester Credit Hours | 15 |
|
Semester – 3 | ||||
NAS-232 | Business Statistics | 3+0 | NAS-111 | |
ECO-231 | Macro Economics | 3+0 | ECO-120 | |
COM-230 | Business Communication | 3+0 | ENG-120 | COM-350 |
MKT-231 | Marketing Management | 3+0 | MKT-120 | |
SSC-230 | Sociology | 3+0 | None | |
ACC-231 | Financial Accounting | 3+0 | ACC-120 | ACC-121 |
Semester Credit Hours | 18 |
|
Semester – 4 | ||||
FIN-240 | Introduction to Business Finance | 3+0 | ACC-231 | FIN-230 |
LAW-240 | Business Law & Taxation | 3+0 | None | |
ECO-242 | Economy of Pakistan | 3+0 | ECO-231 |
|
MKT-242 | Consumer Behavior | 3+0 | MKT-231 | |
NAS-243 | Statistical Inference | 3+0 | NAS-232 | |
ACC-242 | Cost & Managerial Accounting | 3+0 | ACC-231 | ACC-243 |
Semester Credit Hours | 18 |
|
Semester – 5 | ||||
FIN-351 | Financial Institutions & Markets | 3+0 | FIN-240, ECO-231 | FIN-352 |
QAN-350 | Quantitative Skills | 3+0 | NAS-243 | |
MAN-351 | Organizational Behavior | 3+0 | MAN-110 | MAN-241 |
NAS-354 | Digital Business | 3+0 | NAS-110 | |
MKT-353 | Business Intelligence & Analytics | 3+0 | MKT-231 | |
QAN-351 | Logic and Critical Thinking | 3+0 | None | |
Semester Credit Hours | 18 |
Semester – 6 | ||||
SSC-361 | Business Ethics | 3+0 | MAN-110 |
|
RES-360 | Business Research Methods | 3+0 | NAS-243 | |
HRM-360 | Human Resource Management | 3+0 | MAN-351 | |
FIN-362 | Financial Management | 3+0 | FIN-240 | FIN-363 |
SCM-360 | Introduction to Supply Chain Management | 3+0 | MAN-110 | |
ENT-360 | Introduction to Entrepreneurship | 3+0 | MKT-120 | |
Semester Credit Hours | 18 |
Semester – 7 | ||||
MAN-472 | Leadership | 3+0 | HRM-360 | |
XXX | University Elective | 3+0 | None | |
XXX | Elective I | 3+0 | None | |
XXX | Elective II | 3+0 | None | |
RES-471 | Project / Thesis I | 3+0 | RES-360 | |
Semester Credit Hours | 15 |
Semester – 8 | ||||
MAN-483 | Project Management | 3+0 | None | |
XXX | University Elective | 3+0 | None | |
XXX | Elective III | 3+0 | None | |
XXX | Elective IV | 3+0 | None | |
RES-481 | Project / Thesis II | 3+0 | RES-471 | |
Semester Credit Hours | 15 |
| ||
Total Credit Hours | 132 |
Specialization Courses
Finance | ||
FIN-473 | Corporate Finance | 3+0 |
FIN-474 | Financial Economics | 3+0 |
FIN-475 | Credit Management | 3+0 |
FIN-476 | Taxation Management | 3+0 |
FIN-477 | Practice & Laws of Banking | 3+0 |
FIN-478 | Consumer Banking | 3+0 |
FIN-479 | Seminar in Finance | 3+0 |
FIN-480 | Risk Management | 3+0 |
FIN-481 | Auditing | 3+0 |
FIN-482 | Islamic Financial System | 3+0 |
FIN-483 | Credit Analysis & Investment Banking | 3+0 |
FIN-484 | Investment & Portfolio Management | 3+0 |
FIN-485 | Public Finance | 3+0 |
FIN-486 | Treasury & Funds Management | 3+0 |
FIN-487 | Green Finance | 3+0 |
FIN-488 | Managerial Finance | 3+0 |
FIN-489 | International Financial Management | 3+0 |
Marketing | ||
MKT-474 | Sales Management | 3+0 |
MKT-475 | Retail Marketing | 3+0 |
MKT-476 | Cyber Marketing | 3+0 |
MKT-477 | Brand Management | 3+0 |
MKT-478 | Marketing Research | 3+0 |
MKT-479 | Export Marketing | 3+0 |
MKT-480 | Agriculture Marketing | 3+0 |
MKT-481 | Seminar In Marketing | 3+0 |
MKT-482 | Tourism Marketing | 3+0 |
MKT-483 | Services Marketing | 3+0 |
MKT-484 | International Marketing | 3+0 |
MKT-485 | Advertising Management | 3+0 |
MKT-486 | Trade Marketing | 3+0 |
HRM | ||
HRM-471 | Labor Laws in Pakistan | 3+0 |
HRM-472 | Employee Performance Management | 3+0 |
HRM-473 | International HRM | 3+0 |
HRM-474 | HR Development | 3+0 |
HRM-475 | Cases and Exercise in Personnel/HRM | 3+0 |
HRM-476 | Organizational Development | 3+0 |
HRM-477 | Essential of Training & Development | 3+0 |
HRM-478 | Industrial Relations | 3+0 |
MIS | ||
MIS-470 | Experts System & Artificial Intelligence | 3+0 |
MIS-471 | Computer Networking | 3+0 |
MIS-472 | Operating System | 3+0 |
MIS-473 | E-Commerce | 3+0 |
MIS-474 | System Analysis & Design | 3+0 |
MIS-475 | Seminar in MIS | 3+0 |
MIS-476 | Networking Management | 3+0 |
Hospitality & Hotel Management | ||
HHM-470 | Hotel Services Marketing | 3+0 |
HHM-471 | Food & Beverages Management | 3+0 |
HHM-472 | Events/Conferences Management | 3+0 |
HHM-473 | Hospitality Management | 3+0 |
HHM-474 | Hotel Financing Budgeting | 3+0 |
SCM | ||
SCM-471 | Strategic SCM | 3+0 |
SCM-472 | Sourcing and Logistics Management | 3+0 |
SCM-473 | Operational Planning in Supply Chain | 3+0 |
SCM-474 | Sustainable Supply Chain Management | 3+0 |
SCM-475 | Supply Chain Modeling | 3+0 |
SCM-476 | Total Quality Management | 3+0 |
SCM-477 | Inventory Management | 3+0 |
SCM-478 | Demand Forecasting | 3+0 |
SCM-479 | Operational Planning in Supply Chain | 3+0 |
SCM-480 | Strategic Operation Management | 3+0 |
SCM-481 | Strategic Procurement in Supply Chain | 3+0 |
SCM-482 | Supply Chain Strategy, Design and Compliance | 3+0 |
SCM-483 | Supply Chain Mapping | 3+0 |
SCM-484 | Enterprise Resource Planning | 3+0 |
Entrepreneurship | ||
ENT-470 | Cases in Entrepreneurship | 3+0 |
ENT-471 | Managing Entrepreneurial Firms | 3+0 |
ENT-472 | Organizations & Leading Change | 3+0 |
ENT-473 | Economics of Location & Transportation | 3+0 |
ENT-474 | Social Responsibility & Entrepreneurship | 3+0 |
ENT-475 | Developing New Products and Services | 3+0 |
ENT-476 | Entrepreneurial Strategy in Emerging Markets | 3+0 |
ENT-477 | Innovation & Entrepreneurship | 3+0 |
ENT-478 | International Business | 3+0 |
ENT-479 | Corporate Entrepreneurship | 3+0 |
ENT-480 | Technology Entrepreneurship | 3+0 |
ENT-481 | Business Growth | 3+0 |
ENT-482 | Entrepreneurial Marketing | 3+0 |