BACHELOR OF BUSINESS ADMINISTRATION BBA

SCOPE AND OPPORTUNITIES

The Bachelor of Business Administration (BBA) program is planned for individuals who want to mix business theory, practical knowledge and professional skills in preparation for careers as business leaders. The BBA program indicates a strong professional business education within a broad background and is designed to mix business theory with practical knowledge and professional skills, to prepare tomorrow’s business leaders.

VISION OF THE BBA PROGRAM

To be recognized as one of the leading undergrad business programs that nurtures individuals by imparting quality education to investigate the local and global challenges of the industry and society and to develop future business leaders, that have an outlook on environmental, social and governance aspect of businesses

MISSION OF THE BBA PROGRAM

The program aims to produce graduates that are intellectually and morally capable to identify economic and social problems and provide the sustainable solutions through professional, research and entrepreneurial skills.

PROGRAM EDUCATIONAL OBJECTIVES

PEO1:   To produce graduates with strong foundation in the areas like Mathematics, Statistics, Economics and functional Management in order to develop managerial qualities.

PEO2:   To produce graduates with the ability to think creatively and critically, analyzing problems quantitatively, and using information technology to solve business issues.

PEO3:   To produce graduates with understanding of social and ethical issues that is a concern to the whole business community.

PEO4:   To produce graduates with strong entrepreneurial skills for creating and managing innovations, new business development and identifying high-growth potential entity

PROGRAM LEARNING OUTCOMES

ZUFESTM BBA program prepares students to attain the educational objectives by ensuring that students demonstrate achievement of the following learning outcomes:

PLO1:   Business Management Knowledge: An ability to apply knowledge of Accounting, Finance, Marketing, Supply Chain and Human Resources fundamentals to the solution of complex business situations.

PLO2:   Problem Analysis: An ability to identify, formulate, research literature, analyze complex business problems and reach substantial conclusions using business management principles.

PLO3:   Communication: Ability to communicate effectively orally as well as in writing on complex business activities with the business community as well as with the society at large, such as being able to comprehend and write effective reports, design documentation, make effective presentations and deliver and receive clear instructions.

PLO4:   Ethics: Ability to identify ethical and social problems that arise in the business environment and to resolve them.

PLO5:   Best Practices: An ability to apply theoretical applications of business administration in the functional areas of business.

PLO6:   Team Work: An ability to understand the importance of team work and leadership in order to achieve long-term and short-term organizational goals.

PLO7:   Diversity: An ability to understand the importance of cultural diversity and interpersonal skills especially in the work place.

PLO8:   Modern tools Usage: An ability to understand systems and the ability to use modern software tools to apply and interpret functional business knowledge.

PLO9:   Entrepreneurship: An ability to have entrepreneurial qualities and styles and the ability to demonstrate them accordingly.

PLO10: Global Prospect: An ability to identify business opportunities and challenges of an evolving global environment by identifying and analyzing relevant global factors that influence decision making and develop viable alternatives in an international business.

PLO11: Legal Knowledge: An ability to demonstrate an understanding of the law and its application to business units.

PLO12: Social Responsibility: An ability to understand issues related to CSR involving different stakeholders and make effective decisions.

LENGTH OF DEGREE PROGRAM

BBA (Minimum): 4 years

BBA (Maximum): 7 years

FEE STRUCTURE

FEE STRUCTURE FOR NORTH

Tuition Fee/CreditExam Fee/CreditNo. of Credit/SemesterTotal Tuition FeesTotal Exams FeeSemester Registration FeeActivity fee /Semester Semester Fees
3000400154500060005000200058000
  Admission fee (One Time)12000
  Security Deposit (One Time and refundable)5000

FEE STRUCTURE FOR CLIFTON

Tuition Fee/CreditExam Fee/CreditNo. of Credit/SemesterTotal Tuition FeesTotal Exams FeeSemester Registration FeeActivity fee /Semester Semester Fees
500020001575000100001000010000105000
  Admission fee (One Time)20000
  Security Deposit (One Time and refundable)5000

** Tuition Fee and Exam Fee is calculated with Credit hours and will be changed in different Semesters

Note: Any additional taxes imposed by the government will be the liability of the students/parents/guardian.

The University reserves the right to increase the fees if required according to the recommendation of the Governing Body.

ELIGIBILITY CRITERIA

  • Intermediate or equivalent.
  • Candidates who have completed 12 years of education and obtained degrees other than Matriculation (SSC) and Intermediate (HSC) are required to obtain an equivalence certificate from the Inter Board Committee of Chairman (IBCC).

CREDIT HOUR DISTRIBUTION OF THE COURSES

The Department of Management Technology & Information Science follows NBEAC/HEC guidelines for distribution of credit hours between core and elective courses. Any changes to the curriculum are only made after a thorough deliberation in the Board of Studies (BOS) meetings, which are also attend by external experts. The program comprises of 132 credit hours.

SCHEME OF STUDY

Semester Wise Structure

Course Code

Course Title Credit HoursPre-Requisite

Equivalent

Semester – 1

 
ENG-110Functional English3+0 None 
MAN-110Principle of Management3+0 NoneMAN-120
NAS-110TComputer Concepts & Application2+0 None 
NAS-110LComputer Concepts & Application- Lab0+1 None 
CIV-110/ CIV-111Islamic Studies/ Moral Ethics3+0 None 
NAS-111Basic Mathematics & Calculus3+0 None 
  Semester Credit Hours14+1  

Semester – 2

 

ACC-120

Fundamentals of Accounting3+0 NoneACC-110

ECO-120

Micro Economics3+0 None 
MKT-120Principles of Marketing3+0MAN-110

MKT-230

ENG-120

Communication & Presentation Skills3+0ENG-110 
CIV-122Pakistan Studies3+0

 None

 
  Semester Credit Hours15 

 

Semester – 3

 
NAS-232Business Statistics3+0

 NAS-111

 

ECO-231

Macro Economics3+0 ECO-120 
COM-230Business Communication3+0ENG-120

COM-350

MKT-231

Marketing Management3+0MKT-120 
SSC-230Sociology3+0

 None

 

ACC-231

Financial Accounting3+0ACC-120ACC-121
  Semester Credit Hours18

 

 

Semester – 4

 
FIN-240Introduction to Business Finance3+0ACC-231

FIN-230

LAW-240

Business Law & Taxation3+0 None 
ECO-242Economy of Pakistan3+0ECO-231

 

MKT-242

Consumer Behavior3+0MKT-231 
NAS-243Statistical Inference3+0

NAS-232

 

ACC-242

Cost & Managerial Accounting3+0ACC-231ACC-243
  Semester Credit Hours18

 

 

Semester – 5

 
FIN-351Financial Institutions & Markets3+0FIN-240, ECO-231

FIN-352

QAN-350

Quantitative Skills3+0NAS-243 
MAN-351Organizational Behavior3+0MAN-110

MAN-241

NAS-354

Digital Business3+0NAS-110 
MKT-353Business Intelligence & Analytics3+0

MKT-231

 

QAN-351

Logic and Critical Thinking3+0 None 
  Semester Credit Hours

18

  

Semester – 6

 
SSC-361Business Ethics3+0 MAN-110

 

RES-360

Business Research Methods3+0NAS-243 
HRM-360Human Resource Management3+0

MAN-351

 

FIN-362

Financial Management3+0FIN-240FIN-363
SCM-360Introduction to Supply Chain Management3+0

MAN-110

 

ENT-360

Introduction to Entrepreneurship3+0MKT-120 
  Semester Credit Hours

18

  

Semester – 7

 
MAN-472Leadership3+0

 HRM-360

 

XXX

University Elective3+0None 
XXXElective I3+0

None

 

XXX

Elective II3+0None 
 RES-471Project / Thesis I3+0

 RES-360

 
 

 Semester Credit Hours

15

  

Semester – 8

 
MAN-483Project Management3+0

None

 

XXX

University Elective3+0None 
XXXElective III3+0

None

 

XXX

Elective IV3+0None 

 RES-481

Project / Thesis II3+0

RES-471

 
  Semester Credit Hours15

 

 
  Total Credit Hours132  

Specialization Courses

Finance

FIN-473Corporate Finance3+0
FIN-474Financial Economics3+0
FIN-475Credit Management3+0
FIN-476Taxation Management3+0
FIN-477Practice & Laws of Banking3+0
FIN-478Consumer Banking3+0
FIN-479Seminar in Finance3+0
FIN-480Risk Management3+0
FIN-481Auditing3+0
FIN-482Islamic Financial System3+0
FIN-483Credit Analysis & Investment Banking3+0
FIN-484Investment & Portfolio Management3+0
FIN-485Public Finance3+0
FIN-486Treasury & Funds Management3+0
FIN-487Green Finance3+0
FIN-488Managerial Finance3+0
FIN-489International Financial Management3+0

 

Marketing

MKT-474Sales Management3+0
MKT-475Retail Marketing3+0
MKT-476Cyber Marketing3+0
MKT-477Brand Management3+0
MKT-478Marketing Research3+0
MKT-479Export Marketing3+0
MKT-480Agriculture Marketing3+0
MKT-481Seminar In Marketing3+0
MKT-482Tourism Marketing3+0
MKT-483Services Marketing3+0
MKT-484International Marketing3+0
MKT-485Advertising Management3+0
MKT-486Trade Marketing3+0

 

HRM

HRM-471Labor Laws in Pakistan3+0
HRM-472Employee Performance Management3+0
HRM-473International HRM3+0
HRM-474HR Development3+0
HRM-475Cases and Exercise in Personnel/HRM3+0
HRM-476Organizational Development3+0
HRM-477Essential of Training & Development3+0
HRM-478Industrial Relations3+0

 

MIS

MIS-470Experts System & Artificial Intelligence3+0
MIS-471Computer Networking3+0
MIS-472Operating System3+0
MIS-473E-Commerce3+0
MIS-474System Analysis & Design3+0
MIS-475Seminar in MIS3+0
MIS-476Networking Management3+0

 

Hospitality & Hotel Management

HHM-470Hotel Services Marketing3+0
HHM-471Food & Beverages Management3+0
HHM-472Events/Conferences Management3+0
HHM-473Hospitality Management3+0
HHM-474Hotel Financing Budgeting3+0

 

SCM

SCM-471Strategic SCM3+0
SCM-472Sourcing and Logistics Management3+0
SCM-473Operational Planning in Supply Chain3+0
SCM-474Sustainable Supply Chain Management3+0
SCM-475Supply Chain Modeling3+0
SCM-476Total Quality Management3+0
SCM-477Inventory Management3+0
SCM-478Demand Forecasting3+0
SCM-479Operational Planning in Supply Chain3+0
SCM-480Strategic Operation Management3+0
SCM-481Strategic Procurement in Supply Chain3+0
SCM-482Supply Chain Strategy, Design and Compliance3+0
SCM-483Supply Chain Mapping3+0
SCM-484Enterprise Resource Planning3+0

 

Entrepreneurship

ENT-470Cases in Entrepreneurship3+0
ENT-471Managing Entrepreneurial Firms3+0
ENT-472Organizations & Leading Change3+0
ENT-473Economics of Location & Transportation3+0
ENT-474Social Responsibility & Entrepreneurship3+0
ENT-475Developing New Products and Services3+0
ENT-476Entrepreneurial Strategy in Emerging Markets3+0
ENT-477Innovation & Entrepreneurship3+0
ENT-478International Business3+0
ENT-479Corporate Entrepreneurship3+0
ENT-480Technology Entrepreneurship3+0
ENT-481Business Growth3+0
ENT-482Entrepreneurial Marketing3+0