The BS (Business Analytics) program is planned for individuals who want to develop analytical skills by mixing business theory, data analytics skills, practical knowledge, and professional skills in preparation for careers as business leaders. The BS Business Analytics is a dynamic degree program aimed to provide strong analytical and critical thinking abilities to students who wish to explore the power of data analysis to facilitate decision-making processes in organizations and solve business problems. The program prepares the next generation of managers with the expertise to manage and analyse data to solve organizations’ pressing challenges in management, HRM, finance, operations, and marketing.


-To be recognized as one of the leading undergrad businesses & analytics programs that nurture individuals by imparting quality education to investigate the industry’s and society’s local and global challenges.

 -To develop future business analysts with strong analytical and critical thinking abilities to make business decisions for local and global markets.


PEO1:   To produce graduates with expertise to manage and analyse data for solving the challenges faced by the organization in management, HRM, finance, operations, and marketing to develop managerial qualities.

PEO2:   To produce graduates who can creatively and critically analyse and evaluate problems quantitatively, and use information technology to solve business issues.

PEO3:   To produce graduates who understand social and ethical issues concerning the business community.

PEO4:   To produce graduates with strong decision-making skills for creating and managing innovations, new business development, and identifying high-growth potential entity


ZUFESTM BS (Business Analytics) program prepares students to attain the educational objectives by ensuring that students demonstrate achievement of the following learning outcomes:

PLO1:   Business Management & Data Analysis Knowledge: Applying knowledge of data Accounting, Finance, Marketing, Supply Chain, and Human Resources fundamentals to solve complex business situations.

PLO2:   Problem Analysis: An ability to identify, formulate, synthesize, analyze complex business data, and reach substantial conclusions using business management principles.

PLO3:   Communication: Ability to communicate effectively orally as well as in writing on complex business activities with the business community as well as with the society at large, such as being able to comprehend and write effective reports, design documentation, make effective presentations and deliver and receive clear instructions.

PLO4:   Ethics: Ability to identify and resolve ethical and social problems that arise in the business environment.

PLO5:   Best Practices: An ability to apply theoretical applications of business administration in the functional areas of business.

PLO6:   Lifelong Learning: The ability to recognize the importance of and pursue lifelong learning in the broader context of innovation and technological developments.

PLO7:   Diversity & Team Work: An ability to understand the importance of teamwork, cultural diversity, and interpersonal skills leadership to achieve long-term and short-term organizational goals.

PLO8:   Modern tools Usage: An ability to understand systems and the ability to use modern software tools to apply and interpret functional business knowledge.

PLO9:   Entrepreneurship: An ability to have entrepreneurial qualities and styles and the ability to demonstrate them accordingly.

PLO10: Global Prospect: An ability to identify business opportunities and challenges of an evolving global environment by identifying and analyzing relevant global factors that influence decision-making and develop viable alternatives in an international business.

PLO11: Legal Knowledge: An ability to demonstrate an understanding of the law and its application to business units.

PLO12: Social Responsibility: An ability to understand CSR-related issues involving different stakeholders and make effective decisions.


BS (Business Analytics) (Minimum): 4 years 

BS (Business Analytics) (Maximum): 7 years


  • Intermediate or equivalent.
  • Candidates who have completed 12 years of education and obtained degrees other than Matriculation (SSC) and Intermediate (HSC) are required to obtain an equivalence certificate from the Inter Board Committee of Chairman (IBCC). 


Tuition Fee/CreditExam Fee/CreditNo. of Credit/SemesterTotal Tuition FeesTotal Exams FeeSemester Registration FeeActivity fee /Semester Semester Fees
  Admission fee (One Time)12000
  Security Deposit (One Time and refundable)5000

** Tuition Fee and Exam Fee is calculated with Credit hours and will be changed in different Semesters

Note: Any additional taxes imposed by the government will be the liability of the students/parents/guardian.

The University reserves the right to increase the fees if required according to the recommendation of the Governing Body.


The Department of Management Technology & Information Science follows HEC guidelines for distributing credit hours between core courses and general education courses. Any changes to the curriculum are only made after a thorough deliberation in the Board of Studies (BOS) meetings, which external experts also attend. The program comprises 132 credit hours.


In the rapidly growing field of big data and analytics, there is a high demand for skilled professionals who can leverage analytics to translate unstructured data into valuable business insights. The BS BA degree provides diverse career opportunities for graduates, including business analysts, operations analysts, people analysts, financial analysts, and market or consumer analysts.


BS (Business Analytics)

Course Number

Course Title 

Credit Hours

Semester – 1

1Functional English3
2Principle of Management3
3IT in Business2+1
4Islamic Studies/Ethics3
5Basic Mathematics & Calculus3
  Semester Credit Hours15

Semester – 2

6Fundamentals of Accounting3
8Principles of Marketing3
9Communication & Presentation Skills3
10Pakistan Studies3
  Semester Credit Hours15

Semester – 3

11Business Statistics3
12Macro Economics3
13Business Communication3
14Marketing Management3
16Programming Fundamentals2+1
  Semester Credit Hours18

Semester – 4

17Business Finance3
18Data Structures & Business Applications2+1
19Economy of Pakistan3
20Consumer Behavior3
21Statistical Inference3
22Cost & Managerial Accounting3
  Semester Credit Hours18

Semester – 5

23Financial Institutions & Markets3
24Quantitative Skills3
25Organizational Behavior3
26Digital Business3
27Fundamentals of Business Intelligence & Analytics2+1
28Logic and Critical Thinking3
  Semester Credit Hours18

Semester – 6

29Legal and ethical Issues in Business Analytics3
30Business Research Methods3
31Human Resource Management3
32Financial Management3
33Database Systems2+1
  Semester Credit Hours18

Semester – 7

36University Elective3
37Machine Learning for Business Analytics2+1
38Business Data and Text Mining2+1
39Final Year Project – I0+3
  Semester Credit Hours15
Semester – 8
40Project Management3
41University Elective3
42Decision Science for Business2+1
43Predictive Analytics2+1
44Final Year Project – II0+3
  Semester Credit Hours15
  Total Credit Hours132